6/12/2018 4 Comments
This article originally appeared in Medium.
It’s officially been five months since the launch of my first book, Social Startup Success. The last several months have been a whirlwind. I’ve given nearly 50 speeches in 16 cities, recorded over 30 podcasts and written 25 long-form articles, not to mention hosting countless launch parties, Facebook lives and webinars, all while trying to somehow spend time my unconditionally supportive husband and three very patient young children in between. It’s been both exhilarating and exhausting to say the least!
When I first started this book project I thought the writing part would be the hardest. Don’t get me wrong, the writing was hard. But for me the real challenge came in trying to figure out the best way to spread the word about the book, so that I could get all of my amazing best practices research into the hands of the nonprofit organizations that desperately needed it.
Like any researcher, when it came time to launch the book, I asked all of the smartest authors I knew about their experiences with book marketing. I quickly learned that there is no single answer to every author’s biggest question: “What sells a book?” This is partly because media and marketing are changing at such a fast pace, and also because every book’s target audience is slightly different and will resonate with a different approach. Each author needs to figure out what outreach strategies will maximize their particular message so that they can reach as many people as possible.
In the spirit of sharing the wealth of knowledge that I’ve learned over the past year about what has been successful in spreading the word about my book, I wanted to share what I wish I had known in the six months leading up to my book launch. The following is a list of the various strategies that I used to market Social Startup Success, in no particular order:
There you have it! My most important advice is that launching a book is a marathon and not a sprint, so if you don’t have time to focus on all of these strategies, pick two or three and run with them. You can always come back to the rest later. After all, if you’ve written a great book that stands the test of time, you will have plenty of time to get it into readers’ hands.